Fair enough, would it be wrong to suggest the main promises.... Easiest fta in history, better deal than we have now, 350m a week to EU let's fund our NHS we're utter lies?
They were bullshit political slogans/promises that I doubt very few took seriously.
I live in a country that voted to be outside the EU twice, where clearly financially and consumer-wise many would be better off being in, and yet still the majority of the population wish to remain out. The two main parties that take 70% of the vote are entirely pro-EU but have scaled back on promoting it in their manifestos because it loses them public support each time. So go figure, sometimes gut feeling and the sense of having more control over-rides financial wealth. It's just the way it is.