Why let in fans who have already paid 30 quid or more and are been fobbed off with free streams that retail for a tenner and some product voucher point thing to buy things you're making a profit on.
Much better to do weddings and birthdays, charging a premium price for some cheap plonk and sandwiches.
I'm sure someone like Alan Sugar would see the benefits.
They could combine it, as I doubt the deceased would count on the attendance, and getting enough in at a time means the kids parties could use the coffins as novelty tables, especially at Halloween. I'm sure there's something to include for the weddings, it's just a case of thinking outside of the box/coffin.