I'm not twisiting your words, I'm trying hard to untangle them.
People were elected to represent the views of members. What would you call them if not spokespeople? If they're representing themselves, then they're dictators as that's not what the members elected them to do.
Let me say that as far as I am concerned they are leaders as they are the ones that put all this together and were elected by their members to do so. Leadership comes from the top and the said leaders should lead by example ( maybe that maxim should also be applied to all walks of life )
A spokesperson in my view gives out ready made press releases etc, would you call the prime minister a spokesperson for example?