The Corona chaos has blown the events side of things.
Cannot put that on ENIC (but it is absolutely < standard > ) ,
However. maintaining and improving upon the on-pitch
levels reached during the Pochettino tenure, is on ENIC
(specifically an international increase in broadcast TV
viewing of Spurs games is what brings a "big fish" sponsor
to the naming rights table) .
Which would mean that the NFL stuff would be the
long-term big bonus bringer and not potentially an
all or nothing scenario.
The stadium is permitted to host 17 full stadium events a year. A full season of NFL plus play off/pre-season games probably gets 12 up to a max of 15 sell-outs in one fell swoop. The likelihood of attracting that number of concerts/big fights/rugby matches/etc. every 12 months is probably fairly small and they aren't going to get the exposure that NFL will attract in terms of sponsorship.
Tottenham's future lies in the US, as much as it pains me to accept it.
