Them being skint is exactly the point though. They want a ROI and thus need to increase revenues, solely because they’ve pissed away every incremental amount of dosh they’ve received over the years on players and agents. They’ve now also come through a year of haemorrhaging money due to COVID so have decided they want some back, and have launched this abortion of a plan.
The ‘value’ of the club is a subjective nonsense of an argument btw, they’re worth what someone is prepared to pay, not some notional value stuck on them by Forbes.