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The problem in my opinion Ron is picking a 40 year old man as a supposed credible opponent.
Ortiz would still be a better option than Price though. And from what I gather, Hearn and Joshua really want to break into the US where the big bucks are on offer and so needed an American opponent. And with Wilder and Fury (even though he's on outsider) out of the picture, they really didn't have too many options.