When Burnley got promoted, before being relegated with us, they spent £400,000 on one transfer. The rest they invested in building up the infrastructure of the club and making sure they got promoted the following season. They could afford to buy Andre Gray whilst the Allams had to borrow money to pay our players' winning bonuses. First Bartlett and then Allam, the same model of running the club, the same outcome.
Seems Norwich, who have invested heavily in their training set up, are going to adopt the same approach. Only spent £1.1 million net this summer. Sensible approach. They also have the advantage that due to owners that connect with the fans and sensible pricing if they do come down they will sell out their home tickets as they have done since 2004 including a season in League 1.
Things like this help fans feel connected. https://www.telegraph.co.uk/football/2019/03/28/norwich-city-sane-crazy-league-likely-win-promotion/