So nothing about the issues inside Qatar then. At least the two in question have said they will make a statement about the issues inside of Qatar, pointless as it may prove to be. I would find it amusing, and it would be newsworthy, if he managed to get his chant going with fellow brits. Much more so than people not watching.
As for lowering viewing figures and revenues I dont see the relevance personally. The money from tv rights goes to FIFA, not to Qatar. If you want to punish FIFA then carry on, but it wont mean much to Qatar in my opinion. In the last world cup FIFA made something like £3.5bn profit from the tournament. 90% of that is given to football governing bodies to develop the game in their country. As somebody working in grassroots I see first hand how much that money is needed, it must be a hundred times worse in developing countries.
Nobody would disagree that Qatar should not be hosting, nor that the process of awarding was dubious. The time to demand and affect change was 12 years ago, and there were not enough of us then prepared to demand it. Now everyone is up in arms, rightly so, but to keep digging out people for wearing a rainbow armband is hardly worthwhile, in my opinion.