King Power bought our club to expand their business interests into the UK and Europe. We are a long term strategy marketing tool for them. They appreciate that to maximise a return, they need to invest heavily up front. They have recently commented on 'how surprised' they are at the way their profile has raised through Asia because of this venture.
Europe is the market they want to crack. They are not stupid entrepreneurs, but long term, dedicated businessmen. This is not something that they are going to walk away from in 2 years time. Top, our chairman has followed our club since Steve Claridge shinned a 20 yarder in at Wembley to win the playoff final a number of years ago.
The investment placed by them so far includes renovating the clubs Fans Store, the training ground and facilities, a new pitch, a million pound investment to bring Real Madrid here, and so far around £10m in transfer fees plus wages.
Sven has brought in level headed players who have all faced pressure situations before, and we are now in the position of being able to replace quality with quality when injuries, suspensions and loss of individuals form are hit. The one area that we are a little lightweight is up front, which is why over the next fortnight (hopefully week) you will see that we have either bought or loaned a high profile striker.
Do we believe we have a God given right to promotion ? I dont know a single Leicester fan over the age of 16 who believes this. We do believe that Sven is giving us the best possible chance though. The end of last season showed us that we cant achieve with a small squad. We let go all of our loan signings from last season and they had to be replaced, and we needed more quality acquisitions so that any impetus could be carried forward to the very end of the season. This is why Sven has brought so many players with a wealth of experience to our club.
I wish Hull well for next season. Will always have a soft spot for NP for what he did for us. Wont miss his post match interviews though
