Very interesting to read this article, knowing what we know now.
The traders called it right, but unfortunately those calling the shots got it dead wrong.
Cinema stops the Top Deck show
Friday 02 June 2006
Hull is about to lose a special shopping experience. Alexandra Wood reports.
IT'S been described as Hull's answer to Carnaby Street: a buzzing, fashionable magnet to youngsters.
The 40 specialist retailers who colonised Princes Quay shopping centre's Top Deck over 15 years gave it a unique ambience.
The popular complex of clothes shops, jewellers and amusement arcades attracted shoppers who were trying to buy perfumes you couldn't find anywhere else and youngsters just keen to hang out with their friends.
But that will all end in two months' time when the traders have to leave and construction of a new 10-screen multiplex, run by national cinema chain Vue, begins. It should open next summer, Vue confirmed yesterday – possibly ushering in a new era of late night shopping.
Chief executive Tim Richards was delighted to have signed the deal.
He said: "This is a great site in a fantastic location, which we believe will be great for Vue and great for the people of Hull. We're looking forward to providing Hull with a truly state-of-the-art multiplex and a superb new amenity that's fitting for this excellent location.
"Hull has been a key target area for Vue and we're very pleased that the city is welcoming us and taking its place as a significant part of our national business."
Paul Boyfield, spokesman for the Princes Quay Shopping Centre Trust, said they hoped the complex would "very much add to the vibrancy of the existing shopping centre, as well as helping to develop a family- friendly evening atmosphere in the city and providing a much-needed boost to Hull's evening economy".
But it has come as a blow to shoppers and traders who have found rents rocketing as they look for new outlets outside Princes Quay.
One of the biggest players on Top Deck, Imran Sabir, is the co-owner of Kingston Jeanery, a shoe shop and Leonardo's cafe – a popular bar with residents, members of the city's ethnic community and tourists alike.
He's moving the jeans shop – reputedly the largest in Yorkshire – downstairs temporarily, but Leonardo's will close for good.
"What Princes Quay had was unique," he said."To replace it with a cinema is not good enough. I'm upset because we are going to lose a business that made us thousands a week. I've been in retail since I left school and now I'm wondering whether it is time to go into something else."
Another retailer, who did not want to be named, cast doubt on whether a cinema would survive against competition from other multiscreens, the Odeon, at Kingston Park, and Cine-world at Kingswood: "They are trying to make a Meadow-hall out of Hull and it won't happen. They are just creating a clone of any other city."
George Taylor, co-director of Perfume Heaven, the largest independent perfumery in the country, is moving downstairs – and says his expenses will rocket. He is worried about where the kids who come to the Top Deck will go.
"At first the cinema will be very slow to take off but in a couple of years it will be a popular venue.
"What is happening is that we are becoming Americanised very quickly – all the shopping centres are based on the American experience and the malls there are shopping, eating, leisure.
"The kids are going to be misplaced until they find their next 'in' place. I'm worried about the kids – they are important to the future of Hull."
Carrie Shearman, who is nearly 16, said: "Up here is really unique and special and it's where people my age come. I'll be sad to see it go."
Whether Vue's announcement snookers ambitions to have a cinema within the new St Stephen's development is unknown.
But city centre manager Ken Baldwin said: "I think we have a big city and a captive audience effectively for entertainment. We should be able to stand two cinemas in the city centre, why not?
"Certainly we needed one and I am delighted Vue has come to the city centre. It is a coup for Princes Quay and I think it will improve faciltiites overall there."
http://m.yorkshirepost.co.uk/news/main-topics/local-stories/cinema-stops-the-top-deck-show-1-2372501