Company signs two-year agreement with Barclays Premier League team. Today 12BET, the global sports betting brand, confirmed their two-year sponsorship of Hull City Tigers. The sponsorship is the largest in the club’s proud 110-year history and will run until the end of the 2015/2016 season. The 12BET logo will feature on the front of the club’s shirt as they compete in the Barclays Premier League, the most compelling, competitive and watched league in the world. The sponsorship also comes as the club embark on their first ever campaign in a European competition; ‘The Tigers’ qualified for this season’s UEFA Europa League after their historic exploits in the FA Cup last season. The global passion for Premier League teams delivers a signficant return on investment. Sponsors have the ability to reach fans in over 200 territories through live footage shown by 80 international broadcasters, billions of pages of editorial and dominating social media debate. The association with such a prestigious and global competition will provide 12BET with the perfect opportunity to achieve their objectives faster and more cost effectively. Having formerly been the principal sponsor of both Sevilla F.C. and Wigan Athletic F.C., the 12BET brand has a strong pedigree within European football. 12BET’s customers watch football from all over the world and putting the brand at the heart of the action has increased the company’s credibility, consideration and above all conversion rates. The partnership was negotiated by sports marketing agency SportQuake who will also assist in managing and delivering the global sponsorship campaign. SportQuake are sports marketing experts who specialise in helping consumer brands and rights owners to deliver commercial and cultural value through sport. In 2014 SportQuake has already completed over 100 football partnership deals including major transactions with all 20 EPL clubs. CEO of 12BET Europe, Rory Anderson, said: "‘The Tigers’ give us a great Premier League platform to engage our target audience around the world. Steve Bruce has done a brilliant job in creating a vibrant powerful team that, on their day, are capable of beating anyone in the league. We’re looking forward to working with the club and the fans and can’t wait for the start of the season away at QPR.” Hull City Commercial Manager, Simon King, said: “We are delighted to be working with 12BET. Having a global brand like 12BET with a great history of working in football is very exciting. This deal represents how far the club has come on the field and from a commercial perspective in the recent years. I welcome Rory and his team to the club and look forward to a strong future together.’’
Would be great if there's no box around it, but we can already see from the umbro video frames that our 12bet logo is different to the wigan one.. ours has asian on it by the looks of things..
It has a black box a round it, you can see it in the video, the lettering is white and it certainly looks like the silly drawings are on the logo.
totally agree , as it is , ive no problem with the morals of the brand being a bookies or Cash converters , im merely pointing out to those that flogged themselves in public outside City Hall that we were the laughing stock of the world , that the two shopfronts sit "side by side" each other on the high street & a revolving door to each others establishment . Plenty of us have the will power / deep enough pockets for it to not become a problem , but for many others (the demographic that upset the CC haters) they are part of a circle which will include crime.
I love the home shirt, they just need to get rid of that stupid black box. Didn't they realise Cash Converters did the same and everyone wanted it gone? The away kit's nice too. I still think there should be an Amber sash across it...
Love them both, wonder what colour shorts the away ones has would love it if was all black. According to @hullcitykits the home no longer has the black box, if so they both will be stunning
I like the home kit, I like black away kits but hate the notch neck ****e. There's lots of rumours about a red third kit, but unless things changed fairly last minute, I understand it's blue.
Away kit not impressed to much Home kit not bad A bit anti climatic really having seen some of the other nice Umbro ones Thought we might have had a white away one seeing has both gave black in
We have a third kit this season, that's yet to be released. Although it will probably be last season away top or something I don't know why we don't always have a white away kit, specially if you want to play on the whole tigers theme. Represent the normal amber & black tiger and the white tiger, it just makes sense, nothing else makes sense. How often have you ever seen a blue and red tiger?
Yeah good points Never been impressed with the blue kits The white ones with Amber and black always look smart but we seem to have shied away from them Blue and Red could not be further away from a Tiger
