Both even worse than I feared.
Might be the lighting, but its a "washed out" red as well.
£50 for a £5 bit of polyester, made in a sweat shop and from a template used by dozens of other clubs. Wonderful.

And in a possible final nail in the coffin of this design... do I detect, to my utter horror... hooped socks..?![]()
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So so awful.
Bristol City at least have a nicer shade of red on theirs. They obviously got first dabs on the colour pallette. Saints were left with "left in the washing machine too long red"
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Let's face it CBK, you weren't going to like it unless it was stripes. This isn't that bad IMO. It isn't the best, but not as bad as you keep harping on about.
half agree with you.Its crap mate. Socks don't go with the shorts or shirt. Gold badge is woeful and pointless. Shade of red is anemic. I could go on and on and I probably will.
Its the identity of the club and I can't identify THAT as being a Southampton shirt in any shape or form. It might as well be blue with a saints badge on & I'm sure there are few on here who would happily accept that too.
Wait, so you moaned about losing identity/sharing with other clubs - now you want the same shade of red?
They're both just entirely uninspiring. Walking adverts for adidas, who's branding is far more prominent than either club or sponsor. That you can buy the basic 'template' shirt for about 15 quid- not doubt to be sported by many a pub team this season- just shows what a rip off the whole thing is
i'd probably be more inclined to pick up the template shirt yeah. never a fan of main sponsors on replica shirts.