2030 is the bench mark. If we arent going to target it, dont come out in public and say it. I see another lost season next year with Howe so we will be 2027, which gives 3 year to pick up from the ashes of Howe leaving to be on talked about in the same breath as RM,Barcelona, Man City etc.. It's a losing mindset and it's the same mindset that fans have when they say but remember the Ashley era. Its the past, we should be focussing on 2030 and how to make that a reality.
Now if Hopkinson had come out and said we want to be a bottom half team by 2030 then my expectation would be different and I would accept Howe could achieve that with ease and so as you were!