Sunderland AFC supporters are advised that the Club’s multi-year partnership with SeatGeek will commence next week.
The Club’s new online ticketing platform will be live from Tuesday 10 June, and fans that have purchased a ticket or season ticket during 2022-23, 2023-24 or 2024-25 need to take one simple action to activate their SeatGeek account: Log-in using your existing customer number and reset your password. A reset link will be sent to the email address linked to that customer number.
If your account has been inactive for more than three years, your Ticketmaster account will not migrate, and you will be required to create a new account.
Following a period of closure to facilitate the Club’s move to SeatGeek, the Stadium of Light ticket office will reopen next week.
On Tuesday 10 June, the new online ticketing system will facilitate seat moves only for any 2025-26 season ticket holder wishing to change seat for the upcoming campaign.
The ticket office counter and phones will also be open to assist with supporters wishing to move seats.
The ticket office will reopen to all supporters on Wednesday 11 June, and 2025-26 season tickets will be released on general sale, with the easiest and quickest way to purchase via online.
Further details regarding 2025-26 season tickets, including general sale pricing, will be communicated shortly.
For further information or to contact our ticketing team, please visit
Ask SAFC.