The slightly less discussed element of surge pricing done how Ticketmaster and others do it, is that it preys on dopamine release and use of gamification.Theyre bellends for sure
But surge pricing in tickets is disgusting
It’s not unlike gambling sites and gamblers who chase losses.
If they’d been honest that they thought, maybe rightly, that £400 is the market value of a ticket, then everyone would know and could decide yes or no.
But by using queueing and surge prices they lure in those that think they’ll pay £150, but after 6 hours and watching the queue numbers going down feel like a ‘winner’ even though they end up paying £350+
It’s very clever