I'm not so sure they will challenge the top 4, it seems to me the FA, PL and EFL are starting to finally get some teeth and are upholding the sustainability rules.
They have the richest owners in the world but its essentially pointless as their income isn't big enough. Even the sponsorship deals can and will be scrutinised.
They will have to sell one or 2 of their better players to help comply with the rules and if they miss out in European football qualification this season their income only goes down.
I'd say it's absolutely absolutely certain and they'll win a cup in the next few years ...
... whatever the case they're at a point now we may never reach.
