Match Day Thread Official stadium name change; Sports Direct Arena
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Ashley will not own the club for ever.
I fully agree that there is nothing that will cause Ashley to change the name in the short term. He may be stubborn enough not to change it while he owns the club. A day will come when he won't own the club.
@ SJP just didn't pull by the looks of it. There can't have been one single email inquiry about acquiring that one.
This is a marketing mistake, there will be fan outrage, how much doesn't really matter. The point is no company will want to be the target of the fans hatred for buying the naming rights. This isn't going to work. No ones going to 15 mio on the table to be the butt of jokes and being mentioned negatively in the press.
The way to do this is to do a cgi of a stadium fly-by and approach companies to show them what logos on the stadium could look like, actually doing it, and getting hounded for it is not good for business.
This is a marketing mistake, there will be fan outrage, how much doesn't really matter. The point is no company will want to be the target of the fans hatred for buying the naming rights. This isn't going to work. No ones going to 15 mio on the table to be the butt of jokes and being mentioned negatively in the press.
The way to do this is to do a cgi of a stadium fly-by and approach companies to show them what logos on the stadium could look like, actually doing it, and getting hounded for it is not good for business.
My fear (or one of them) is that potential sponsors will be put off by the fact that no matter what they try to call the stadium everyone will still refer to it as SJP.
That and who in their right mind would want to go into partnership with Ashley & Sports Direct?
That and who in their right mind would want to go into partnership with Ashley & Sports Direct?
But that's what people are skeptical about, they don't believe that any money will come in from sponsors. Find it hard to believe that he's putting any money in now and many don't think he has any intentions of selling the naming rights. Him and Dekka have lied to the supporters on too many occasions.
I do think you're right though in that during the match we need to get behind the team as one of the club's strong points is that everyone has been pulling in the right directon up til now. Ashley just makes me despair, one PR blunder after another - we thought he might have been finished but no he was just working on really surpassing himself this time.
if everyone calls it st james, thinks its st james, it is st james.... because it is?
if you look at it this way, the things they're doing are forcing them into a position where they have to invest and make the team better, with all this added money, barely any losses, wage and player structure, basically they're gonna have aload of money, aload of exposure and with the stability, this surely will mean we will infact be able to keep our players, if this truely is being ran in a business sense, no need to sell to make up for losses. If of course this doesn't happen and this isn't some new way of achieiving top status without the billionmillions, then they're gonna get ****ed up really - just see how it goes i say, thing about waiting is, it can be too late to say stop but personally i think the club HAS and IS going forward, too do this takes some dodgy things because the bigger world of money, forces things that adhere to the rules of the powerful rather than the best way or easiest way, this seems to be a theme of society, we let organisations set the basic rules of our independence, for MILLIONS of people, surely millions of people know themselves better than a few but you know, it's easy to change, it's just dealing with reactions.
if you look at it this way, the things they're doing are forcing them into a position where they have to invest and make the team better, with all this added money, barely any losses, wage and player structure, basically they're gonna have aload of money, aload of exposure and with the stability, this surely will mean we will infact be able to keep our players, if this truely is being ran in a business sense, no need to sell to make up for losses. If of course this doesn't happen and this isn't some new way of achieiving top status without the billionmillions, then they're gonna get ****ed up really - just see how it goes i say, thing about waiting is, it can be too late to say stop but personally i think the club HAS and IS going forward, too do this takes some dodgy things because the bigger world of money, forces things that adhere to the rules of the powerful rather than the best way or easiest way, this seems to be a theme of society, we let organisations set the basic rules of our independence, for MILLIONS of people, surely millions of people know themselves better than a few but you know, it's easy to change, it's just dealing with reactions.
This is when it was originally announced http://www.footballshirtculture.com/sponsorship/newcastle-united-announce-puma-kit-deal.html
Whether it's been extended since then or they're planning to extend it I don't know.
It'll end up being that deranged bellend and his fabled 'Carroll Text Message Saga'.
This.
If the decision can be made ridiculous it won't sell. Widespread derision is enough to prevent anyone paying for the prvilege of being derided.
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Amnesiac
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The deal was only until the end of the 2011/2012 season, unless they agreed on a kit extension.
Must have. Unless we are set to be the Puma Stadium next year.
Can anyone thing seriously of a company thats doing well in this recession to afford a sponsorship deal
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Amnesiac
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Not saying these companies will sponsor us but Google, Amazon, Dominos, Ford, Intel, and Lego are all doing well under the recession. I personally hope Lego buy the rights and then rebuild our stadium with Lego bricks.
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