i have often thought it would be worth becoming a yo-yo club...promotion to premier league then get relegated with around 100M + parachute payments, rinse and repeat a few years while saving as much as possible before finally using the saved cash and making a good go of establishing the club as a top ten premier league club.
of course, that process can never be realistically aimed for as never a guarantee of going up or down but i do wonder if any club has considered it or even based some long term strategy on it due to the end of season hand out...far too many variables i reckon and what happened to the likes of ourselves, leeds, derby etc can just as easily happen to any other club, remember, leeds were a regular european club at the time.
really we just need to take the greed out of the game and get rid of 'agent power' and get back to lads getting a canny wage (not the silly money we are seeing now, of course) just for doing what they love.