I know you're not a fan but no, it isn't the only thing that matters and yes, who is in charge is important. We'll get through this whether we get the best possible owners or someone else. Making out that there is only one good outcome for all this is just not right and gives people an unrealistic expectation.
As for the CEO chat, It may he the best outcome, but to make the FPP deal happen, Donald has to get us promoted, so it's not 'just noise' if this guy is running us and making decisions.
Whether it's CEO or MD or any other title, these guys make day to day calls for better or worse, so Woodward, Levy, Charnley and lots of other CEO's at almost every PL club are deciding who to hire as manager and how to run the club as a whole, developing the club on and off the pitch, ensuring recruitment is good. That's what they do. They sign off on everything, so whoever we have in that role is critical to getting FPP more involved. Saying they make no material difference is just not true.