I haven't been into Apple products since I had to use a Mac Proforma for part of my Environment degree. I think I might have mentioned that it was a horrible thing to use, and that most people who were doing their degrees at the time weren't computer literate, so asked me to teach them, and the other people who were computer literate had PCs like me. I think there was one Apple aficionado and he didn't know how to use the software, so he was in the dark like the rest of them. Every Apple product has the same feel. They are form over function, when a tool should always be form following function.
And no, I'm not keen on the iPhone. My sister has an iPhone 4 and doesn't really quite know how to use it. I've tried to show her, but being an Apple it doesn't work logically, so she doesn't remember how it goes. As always with Apple, it is smart and cute and does cool things.