A smart Sporting Director (or leader in any role) should recognise that popularity is not an aim, it's something to be achieved through the correct actions, but once obtained, popularity is a currency to be spent wisely. If you're going to expend popularity, do it to achieve something you believe in but will be unpopular. Don't fritter away your popularity by slagging off women's football, for example...
This is the bit of Webber's end of season interview with Michael Bailey of
The Athletic in which, in response to MB's opening question (in
bold), he (SW) talks about Norwich City Women and women's football:
"
Norwich City Women played at Carrow Road for the first time last month. They won 5-3 in front of 7,500 supporters and it was probably the stadium’s highlight this year. How will the club build on that?
I thought it was great because it brought a completely new fanbase to the stadium to see what this business offers. There are plans to maybe have two games here next year. But we also have to remember it’s like a new club being formed and it costs a lot of money to put a game on here. We have to keep the demand because it doesn’t work if we have 1,500 people (at Carrow Road). That’s not good for the pitch to be used. Flo Allen (general manager) has done some incredible work and she’s a real rising star.
It’s like taking a Sunday League team and trying to make them a Premier League team. It’s a really slow journey. Just because they’ve got our badge, you can’t compare. That game (against Ashford Town in the domestic fourth tier), we can say it was exciting but if we want to talk about quality, it was really poor. That’s not being unfair, it’s just factually correct. We’ve got to organically build it. We don’t want to go too fast then people get turned off, just to try to win a popularity contest on Twitter.
That was the first women’s game I’ve been to, because it’s not an interest to me. I don’t mind admitting that. I love working with Flo and helping her, but that’s because it’s Flo. Women’s football, I do not watch it. It’s of zero interest to me in terms of on the telly because I watch enough men’s football and if I’m not watching that, I want to watch other sports. It’s a choice, which I think should be OK.
We’re not going to get Carrow Road full for the women’s team with 40-to-60-year-old drunk men. It’s about recognising that and going after who it
is for. My son loved it — the atmosphere, music being on during the game — but that’s not for everyone; I wouldn’t want to watch a Premier League game and there’s music playing during a throw-in.
For the girls, it was amazing. They were living their dream. They aren’t professionals. They were maybe working in the police that morning, and then running out like a hero to that crowd. Those are pictures and memories they’ll take to their grave."
Please can someone tell me what exactly in this constitutes Stuart Webber "slagging off women's football"?