It's branding.
He didn't lose. Losing's for losers. He won.
Losers can't accept that, so they have to steal it from him.
Exactly, so it will always be, they stole it from me. Then when he gets banged up, he'll say they conspired to silence me.
You only have to look at the media, his own supporters actually believe him. I wonder if he's any good at chess, I like chess.

I haven't got a scooby about chess btw
