But you do agree that it's so subtle that people aren't bothered obviously! It's a shame that this has happened when we're in the prem and need everyone pulling in the same direction! AA has created this problem But he has also saved Hull City AFC
It's not subtle to me, it's hideous & bastardizes both our name & our nickname.
I've long defended our owners on here from abuse & criticism that I believed wasn't necessary. I'll also have no problem doing so in the future if I believe it to be warranted. On this occasion, I believe, the underhand way this has been handled, by the owner, shows him to be bit of a megalomaniac. He appears a little short sighted of any long term goals or how to achieve them. He needs advice from a professional in the field of marketing football clubs, unfortunately his personality won't allow this to happen. There is nothing wrong in challenging his decisions, it creates a healthy relationship & he should welcome it. What is wrong is standing by every word he says & believing he can do no wrong, solely because he bought the club & has mainly made the right choices previous to this one.
Short term we, as a club, need to focus on retaining our Premier League status, this in itself will generate more interest abroad then any name change ever could. The distraction of changing our name will not help the club in achieving this goal.
The club have provided no evidence to back up the suggestion that shortening the name (albeit by one letter) will bring financial success abroad. Neither, have they provided evidence which confirms our current name, Hull City AFC, will not produce the same or even increased income in it's own right? To me, this appears a strange business decision. Surely, you would only consider re-branding a product when it has been proven the current brand is failing. To me the decision to re-brand could only be considered after a prolonged stay in the top flight with some sustained success which has produced little or no success into the foreign markets despite continued attempts.
If we pretend he's being genuine about his business plan then why has he still not revealed this great plan to the world? He announced it to the HDM, Calandar & Look North, hardly the international media outlets needed for the onset of world domination.
If he believes fully that this name change is right then he should of come out from day one and said as much. Instead he has bled it in little by little, denying it was happening & subsequently piece by piece admitting it was. To me this insults both the supporters & the club.
They still have my support as owners but I believe quite strongly that on this occasion the decision to change the name of our club is wrong in terms of both football & business. Challenging these changes is not disrespectful as has been suggested, neither is it wrong.