I think most people vote for the party they've always voted for without giving it any more thought than that. Socialism these days is a lot different to what it used to be. These days many of those who claim to stand for socialism are walking, talking advertisements for capitalism: home owners, iPhone users in designer clothes driving Mercs on their way to the airport for their third foreign holiday that year. It's a bit like Animal Farm - "the creatures looked from pig to man and man to pig and from pig to man again; but already it was impossible to say which was which."
This is very much true,
My granddad voted Labour all his life, talk to him though and he was a pinup boy for conservatism.
He just didn't realise it.
It's a funny thing but rabid left or right don't matter, it's the middle ground, those that will happily vote for someone else because they like them.
Unfortunately this middle ground isn't swayed by political ideology but by how good the sound bites are, how likable the candidate is, all **** that shouldn't really matter in who you pick to lead the country
