Leicester City fans have been left fuming after discovering they can buy the club's new white away kit without the badge for just a third of the price elsewhere online.
The Foxes released the strip ahead of the new season but eagle-eyed supporters spotted the shirt was being sold for as little as £14.96 on a Sunday league kit website, £40 cheaper than the one that will be worn by Jamie Vardy and Co.
In theory, the club's badge and kit sponsor would cost punters three times as much for the shirt which has left the club's supporters questioning what they are paying for.
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Leicester released their away white strip ahead of the new season with one shirt costing £55
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However, fans have been left fuming after finding the shirt without the badge for as little as £14
The former Premier League champions released their traditional blue home kit along with a grey shirt for away games.
But Leicester now face the wrath of some fans as they took to social media to voice their anger at the third strip.
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One fan jokes that the third kit was rushed by an intern to meet deadlines for the new season
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Another fan pointed out that the badge would cost £41 to be added to the generic design
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One Twitter user was left disappointed about the state of how many kits are produced now
One fan said: 'You know when people moan about Umbro kits etc and want Adidas... Here is Leicester City's away kit without their badge... for just an extra £41 you can get the badge on this and make it a Leicester kit... #RipOff'.
Others joked about the simplicity of the shirt and how little effort went into designing the alternative strip ahead of the new campaign.
Fans also pointed out how many kit manufactures now use generic templates which are often used for a number of clubs to keep costs down.