I just read about it. Only new business not existing contracts, so time for business to move.
The price will pass through resellers and anyone without annuity volume licensing agreements.
If you think companies whose software is on a Microsoft platform can switch just like that then you really, really haven't a clue. Migration, rewrite or tender costs would be enormous with no guarantee that the new platform would be any cheaper than staying put. Microsoft are by far the biggest supplier of operating software for servers so this isn't something you can pretend will be avoided.

