He’s already seeing it.
120k shirts sold already. Madness.
10k waiting list. Madness.
Half mile queues at club shop. Madness.
And this is while we still expect a relegation battle.
I have seen the increase in Sunderland shirts all over Shields and all over Sunderland last few weeks.
Even the little corner of our earth that is this forum. It never ends on here now, never.
Those of us that been in here for the last 15 years or so will know that’s not been the case, even when we were PL before the fall.
The club is growing, buzzing, thriving. For the first time in my life the city is too.
It’s a perfect marriage with an owner who sees it and this is just the first blowing of a Tsunami.
We aren’t Liverpool, United or Arsenal.
We Are Sunderland. We were always proud of it. We just needed to rest, reset and go again.