Sorry that attitude is absolute nonsense and a sure fire ticket to a PSR hellhole. There is no world where Sunderland AFC can afford to completely ignore the implications of transfer fees and ability to recoup them. While ability is always key, every single transfer we make needs to be viewed through the lens of PSR impact. And signing a player for £15m this summer who may not actually be an absolute slam dunk, when he’d likely be worth around £5m in a couple of years is storing up trouble. Bear in mind that he’s been floated as a potential pl signing for years now and nobody was all that interested - even when his price was less than a third of what these articles are suggesting.not every player has to be a project, we’re trying to survive in the hardest league I. The world
£15m is not a figure to obsess over, the quality of player is
fact is 15m is peanuts for a player transaction in this league in 2025 and the vast majority will be recouped or written off through the gargantuan revenues involved now
We cannot - and must not - separate ability from price. Every single overpay is corrosive. And it most certainly will catch up with us eventually if we ignore it. This is what modern football is.