Shaw's done one...

As someone else has pointed out, the bet was set before the game, and seemingly not with him involved.

All of what you put applies, had he NOT eaten a pie. By your version, he's wrong whether he ate one or not. Looking at him, a choice of pie or no pie is a no brainer.
It's more common sense. He shouldnt have done it and he knows he shouldn't have as there was a market running on an incident during a match he was involved in. Reality is to many its a bit of a stunt, and he didn't gain from it financially but had he not eaten a pie then there was no story and those punters would just have lost their bet (does that make sense?). The rules are so strict and any player above a certain level found betting on any football market has to answer as to why.
 
It's more common sense. He shouldnt have done it and he knows he shouldn't have as there was a market running on an incident during a match he was involved in. Reality is to many its a bit of a stunt, and he didn't gain from it financially but had he not eaten a pie then there was no story and those punters would just have lost their bet (does that make sense?). The rules are so strict and any player above a certain level found betting on any football market has to answer as to why.
We dont know he didnt gain from it.

Hes a **** for doing it. I dont care what he has done in the past. His mind shouldnt have been anywhere else but on the game.
 
I don't get the uproar over this. If Sutton wanted to be taken seriously, don't have a 20st kid as your number 2. Okay, the game was going on but is it really that different from when their gaffer was vaping mid-game against Leeds

I don't see how the situation is different from a player telling his mates that he's moving to x club and all them making a fortune out of it.