We have announced SBOBET Asia's biggest betting market as official betting sponsor, SBOBET Executive Director, Bill Mummery, added: âWe are delighted to be working with Hull City Tigers for our mutual success. Asia is a very important market for the Premier League and the combined strength of our brands will undoubtedly raise the profile of the Club. We shall also be looking for opportunities to work with the Club in its local community.â no branding on their website yet but could be good a step, I think its good work. my opinion no one has to agree, but what does everybody else think?
I bet those who aren't bothered about the name change say "oh, well clearly rebranding is working as we have an Asian sponsor", which is bullshit - did West Ham rebrand? Because they had them as sponsors recently.
http://www.hullcityafc.net/news/article/201314-sbobet-release-990860.aspx? Don't see anything in the article about re-branding.
They were shirt sponsors for WHU in 2012/13 and Cardiff City in 2010/11. Who next? See their European headquarters are in the Isle of Man. loads of new fans then?
Even the HDM can't manage to put a negative spin on it. http://www.thisishullandeastriding.co.uk/story-19656356-detail/story.html?#axzz2Yd4tWOPC
What next? Cash Converters Asian branch? City Wok? This could've been done without him rebranding City.
They could have least asked what the benefits to the club are beyond being listed for betting purposes.
The Tiger is a potent symbol across Asia in many cultures and has long been a fixture in indigenous India, Burma, Thailand, Cambodia, Indonesia, Malaysia, China and Japan. Tigers are associated with power, ferocity, passion and sensuality, beauty and speed, cruelty and wrath. The appearance of a tiger in a dream may signal that new power or passion may awaken within you In Asia the tiger is associated with the power and might of kings The Koreans call the tiger the 'King of the Animals' In China, tiger images are used as charms to ward off evil. Emphasizing the TIGER brand in Asia is a very clever thing to do in my opinion which im entitled to.
The article refers several times to "Hull City Tigers" not "Hull Tigers". I thought they were supposed to be only keeping the City part of the name for local use?
Tiger Barmy..... please log in to view this image http://www.google.co.uk/search?q=ti...urce=og&sa=N&tab=wi&ei=52ULUsrIEtGh7Aa-6oG4Cw
Means sod all. In France the cockeral is their national symbol, but they don't all follow Spurs. Doesn't mean they'll jump at the chance to buy one of our shirts, kits, or jump on a plane to Humberside Airport and go to the KC to watch us. Not when there's better teams they'll support. Also, he didn't have to change the name. He could've marketed the nickname similar to what Spurs have done, but also kept the traditional club name.
Yes it could have but so what. Concern your self with on field matters for now. The rest will take care of itself.
