Not all of us. People think being the lone-striker is an easy position to play. It's not at all; so many things they need to do, and if they can't then the whole team falls apart. Che was a a good target man, and had a good pass on him. His composure in front of goal was his weakness, but if that had been better, then he would still be playing for one of the mid-table Prem teams now. Same with Shane Long: yes he had a pretty rough scoring record, but he had a lot of qualities too, as does Adam Armstrong. But a lot of fans just look at the numbers and nothing else.
Archer is like the opposite of the names above. He's a great finisher, but he tends to do little else to help the rest of the team out. He's a bit of a passenger, but if our playmakers can feed him, he should finish chances more often than not.