that is not all for stadium naming
and UEFA will scale it back to what other clubs get .. UEFA spokesman said if a club value a pen for £1000, UEFA will never use that and will only value it of how much it worth elsewhere
Don't see it happening myself.
That 40 million was for kit and stadium naming rights. Arsenal's kit sponsorship is about 30 million a year and I think their stadium naming rights is worth 6 million a year. So Citys deal is only marginally better than what Arsenal have and City are a more successful club at the moment.
To put it into perspective our Kit deal next year is around 51 million and the glazers bought out the 10 million a year training kit deal because they thought they could get more.

hhh
