Would you say the "win at all costs" also applies to football tactics? Although I don't like or accept cheating, I find the idea of teams playing anti-football just to avoid relegation equally (if not more) against the spirit of the game. It's one of the reasons I like watching La Liga. A team can be fighting relegation but they will go out to PLAY football, not sit deep and defend for their lives hitting long balls to relieve pressure momentarily (cue United jibe!) and you won't hear fans cheering their defenders as they clear the ball into row Z. Ofcourse teams there don't want to get relegated, but to them the sport, the game, sticking to a footballing philosophy, is far more important to them and if they aren't good enough so be it - they get relegated and earn their place back again. The same applies for teams going for European places. You won't see a Big Sam Bolton type team qualifying for the Europa league from there. I think in many ways, the "win at all costs" mentality is similar for cheating as it is for club tactics, and in particular the one similarity in this country is both are driven by money. I don't want to bang on about La Liga or continental football, but at least for them, the culture of diving is based on gaining one-upmanship, an art in itself and really is seen as a 'positive' part of the game (rightly or wrongly I'm not condoning that thinking), rather than because of other influences which affect their overall approach to football.