Add to this, the biggest selling national newspapers in order are: The Sun, The Daily Mail and The Mirror. The people reading these intellectual sources of information will have a great affect on the result. This is why I really don't like the idea of the referendum.
I rarely show my political hand, however I do have a concern on what the effects on my job could be should we vote "out."
They may be the biggest selling dailies but the Sun has a circulation of only around 3 or 4 million. The Daily Mail, the bastion of Middle England, far fewer. On that basis do papers have such an impact on the mentality of Joe Public?