Sure, but it's very much as-intended for Labour currently. Even if Starmer were a charismatic orator, the best play would still be to stand quietly and look the part, because the only way they lose this is would be if the election became about Starmer, in the fashion the Tories were able to make the past two elections about Corbyn.
Remember that in 2017 Corbyn very nearly got in despite the "all about Corbyn" strategy! For all his faults he actually had a personality and wasn't scared to stand behind his beliefs albeit caving in on the EU issue and pretending he was backing remain.
It was UKIP folding that led those voters to vote Tory that beat Corbyn first time round! and the turnout there was incredibly high and then the Brexit Party not contesting Tory seats in 2019 that took votes off Labour in red wall seats that defeated Corbyn, not so much the Tories being on a high! All the talk in recent years of tactical voting from the left came home to roost when it was in fact the right wing that ended up utilising strategy to beat Corbyn!
This time round it isn't that Labour are gaining votes, it is that the Tory vote is/was not likely to turn out. The % polls don't show it but Starmer is likely to get his majority with far far less votes than Corbyn got in 2017 and possibly less than Corbnyn got in 2019. Corbyn got over 10m votes in 2019. this election with Tory apathy Starmer might get his majority with something similar to Blair's 2005 result 9m votes, less than both of Corbyn's elections with the Tories voters either staying at home or voting for Reform if that floats their boat.
Labour just need to lose less votes to reform than stay at home Tories and they get their majority.
You have to remember that Corbyn was only beaten by "peak" Tory turnouts which are not going to happen in 3 week's time! May and Boris got huge numbers in very high turnout (for recent times) elections - 67% / 68%. A repeat of 2005s 61% with a million less votes than Corbyn in 2019 is where I expect it to be.
Only Blair's first landslide beat Corbyn's 2017 result and his second only just beat Corbyn's 2019 result. Corbyn got more than Blair's last election, Brown and Milliband!
This time round I don't really think Labour are Farage's target. I think he is chancing his arm at replacing the Tories! We have no idea how much apathy will affect the tory vote this time. It could be worse than 1997! who knows. I don't think Starmer will get Corbyn numbers though.