If you want to change the system you first have to get the public united behind it (at least somewhat). Which for me means the job of a politician is not to change the rules but to get the public to want to change the rules.
So for me you need politicians to speak out and say things like "you know what, no, paying the minimum tax amount is not okay. Just because everyone else is doing it, doesn't mean you should, didn't your mother teach you that?"
Only when you get enough people thinking like Vin will you get actual change. Politicians need to take the lead in that. And not take this populism stance of pandering to the public and say it's okay to make them feel better.
I think Lambo said it above but you are describing what already is the situation yet there is inactivity.
The public couldn't be more vocal or united in their desire to see corporations pay their fair share. And politicians are also very vocal in their agreement with the public however it is just BS wink, wink at their corporate friends.
The politicians say they agree with the public but then just do not change things.....or they do change things but open other avenues of avoidance to keep their corporate buddies onside.
That and politicians just suggesting a few crumbs be sent across to make it sound like they gave in. Like the Google payment which was in reality a fraction of a fraction of the world's smallest fraction of what they should've paid.
The whole problem however is this constant separation of them and us. Even on this page there is the idea that google doing it is worse than Joe Bloggs (not the jean company) doing it.
While there should be incremental differences and not a straight line that hurts the smaller man or individual it should come down to a simple rule of you have to pay x amount based on what you earnt from this tax law. Not stuff put aside, stashed, relieved and then hurrah zero earnings means zero tax.
There somehow needs to be a tax on turnover before it hits the accountants desk for him/her to "spend" all the turnover to make zero profit.
The whole reliance on public pressure and moral obligations will just see the status quo continue forever. It is the preverbial shrug of the shoulders. Apple have been shamed over all sorts of stuff like working conditions where their parts are made to tax arrangements. Not much tumbleweed outside the apple store on the day they released their £1000 "must have" smartphone though.
Apple are one of the masters of conditioning. They have made people believe that they have to have their product. A lot of the tech companies have done this to the point that many people believe that they could not survive without their smartphone (whether it be apple or not.)
And like in the video TSS linked above corporations across the world are at it. (BTW good video TSS I watched all of it despite it being Brand. Reminds me of a lot of things Mark Blyth talks about.)
Until people can return to a time when value, worth is separated from money then everything is purely balance sheet. And balance sheets can be very creative. Much moreso than humans although I did like the line about people being medicated to live through unbearable lives which in reality is not that far from the truth. I have said as much somewhere in this thread but can;t be bothered to search for it.
While I was using it in the context of EU migration, tax credits etc reducing a sense of pride of providing for the family and the whole of that wages suppression situation being one of the many drivers of mental illness and depression in this country.
Something else I said earlier in this thread many moons ago came up on the news today which I will search out and put in another post to make sure this post is nice and short