Must admit I'm concerned about price hikes. It'll be a shame if it's priced out of what people can afford to pay, especially given the socioeconomic demographic of the local area.
Off the field operations
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Must admit I'm concerned about price hikes. It'll be a shame if it's priced out of what people can afford to pay, especially given the socioeconomic demographic of the local area.
I’m fortunate that I don’t have kids an such so it’s more a pain than a killer for me, but I know a bunch of lads who are concerned about how they renew 3-4 if that’s gonna cost them best part of a grand extra.
The club have always been great at keeping it available to many. Difficult step for them this one.
10k more seats at £450-500 and we season would bring in a lot extra. Gonna be a challenge for them to get pricing right don’t envy that work.
Im hoping any big price hike is accompanied by people being able to spread the cost over longer. I think a few clubs do 10 month payments.
The change to 6 months direct debit helped loads this year
The change to 6 months direct debit helped loads this year
really hoping this line from the minutes means we got chance of longer payments plan
Seat Geek allows for additional transaction methods and a monthly payment plan option will be available
i know club said they are doing 6 payments but if there is another longer payment plan option it would helps lots out
Seat Geek allows for additional transaction methods and a monthly payment plan option will be available
i know club said they are doing 6 payments but if there is another longer payment plan option it would helps lots out
Interview with Reggie on Sky
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The club have extended the loan from Macquarie bank until June
Anyone done the non-auto renew thing yet? I see there is a massive online queue but I assume you can renew and pick up your "own" seat whenever in the next few weeks no dramas. Am I missing something, is there a reason to rush?
Got to front of queue and no drama, same seats waiting for me, modest price rise and so just renewed. Dead easy, bank details put in again for direct debit and email confirmation that it was all ordered. Top job on this by the club for something that could have been a right chew on imo.
Not one of my favourite shirts
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You mean you don't want to pop that on and reminisce about finishing bottom of the league with 15 points
I used to love that black shirt but I am still traumatised after that season!You mean you don't want to pop that on and reminisce about finishing bottom of the league with 15 points
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Sunderland AFC and global esports powerhouse Team Liquid are proud to announce a new partnership that will see the two organisations collaborate to compete in the upcoming season of the ePremier League.
Two elite EA SPORTS FC competitors – Paulo Neto and Gabriel ‘Young’ Freitas – will represent the Club as it enters the competition for the first time.
Both players will also wear a Team Liquid-branded edition of the Club’s hummel blackout third shirt throughout the tournament.
Young enters the season as the 2024 Esports World Cup runner-up, while Neto brings an elite pedigree as the 2023 FIFAe Nations Cup champion.
SAFC’s Chief Business Officer, David Bruce: “Our partnership with Team Liquid marks an exciting step in Sunderland AFC’s commitment to innovation and global engagement. This collaboration allows us to represent the Club in a rapidly growing competitive space while engaging with a new generation of supporters. Paulo and Young are exceptional talents, and we look forward to seeing what we can achieve together in the ePremier League.”
Senior Marketing Manager at Team Liquid, Maarten Sonneveld: “A partnership with Sunderland AFC for the ePremier League is the next natural step for the organisation’s EA FC program. We have a deep respect for Sunderland’s history and its dedicated fanbase. We are proud to have Paulo Neto and Young representing both of our organisations, as we bring our high-performance standards to the UK’s top circuit to compete for a spot in the eChampions League and FC Pro World Championship.”
SAFC x Team Liquid will make their competitive debut on 28 February 2026, as the ePremier League begins its eighth season.
Supporters can follow the action via:
- @SunderlandAFC
- @TeamLiquid
- @PremierLeague
- @easportsfcpro
The group stage features 40 players across 20 clubs, battling through round-robin play for a spot in the knockout bracket and a chance at championship glory, in addition to qualification for the eChampions League and FC Pro World Championship.
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I've had my renewed seat U5 row 28 £661 cancelled as they have quoted me the wrong price. I can reapply 5pm tomorrow possibly for £715. Not sure how much I paid the season before as I moved seat Aug 2024... possibly £570... am I being penalised for moving from row 9 to row 28? I have been a season ticket holder since Roker Park Main Stand Fulwell Wing 30 years ago. I can prove I've made payments to Sunderland AFC going back the years.
