Off the field operations

  • Please bear with us on the new site integration and fixing any known bugs over the coming days. If you can not log in please try resetting your password and check your spam box. If you have tried these steps and are still struggling email [email protected] with your username/registered email address
  • Log in now to remove adverts - no adverts at all to registered members!
Really find it disgusting that we have fans complaining on a day which is full of positivities. I guess it is like my old Nanna used to say "some people just open their gob and let the wind blow their tongue". We have some absolute melts as fans.
There’s probably about half a dozen of them on here, can’t understand why they don’t open their own moaning t wats thread where they could whine away 24/7 to each other.
 
Ultimately most people care about the on field side of the club, but today shows how important all areas of the club can be. You can feel the concern/negativity from a couple of weeks ago just shifting. Bruce has done outstanding work here, even RLB meeting fans today will start to create that bond to give him a bit of patience and extra support. There is nothing to be negative about today, there are some great foundations being laid for years to come by Bruce. We’ll all have our shirt(s) sorted for Cardiff and sheff wed, can’t wait.
 
Nicked this from ALS's FB page

DAVID BRUCE IS HAPPY

Sunderland's Chief Business Officer David Bruce spoke on Thursday about his delight with how things are coming along for Sunderland off the pitch, ahead of Friday's kit/club shop launch.

NEW HEAD COACH
"We recognise where the fans were. It wasn't ideal. But we always trusted the process to get the right head coach in. We believe we've got the right head coach in. When he was announced and people started to understand what he's about and what he'll bring to the football club, I think the fans have really warmed to that appointment."

MAKING PROGRESS
"Fast forward through the weekend, we've fired a drone over the stadium and shown the grass growing and some of the safe standing areas. We teased the kit on Sunday. It felt like a different place in 48 hours. Then the fixtures get released and you can almost start to feel the season. With the head coach, new partnerships like hummel and Fanatics, what we're doing in the stadium, it's going to feel like a different place. There's a lot of energy around the club and long may that continue."

FAN RELATIONS
"We listen to the fans and understand where the issues have been. We want to deliver against that. We have people here who live and breathe the football club and have a really good read of what this football club can become. Put those good people with good instincts and understanding, that's what we've done with Hummel and Fanatics and delivered a superior product."

JUST THE START
"It's been really nice to see how the fans have reacted and I can't wait for them to come into the space (the new store). It's just the start of all the amazing things we're going to be doing together."

TIME FRAME/END PRODUCT
"I'm completely delighted with the end product. What I think was most pleasing was the time frame we worked with, everything we've done, from the start of the conversation with hummel and Fanatics to now, is like 11 months. That's unheard of in retail time. To be able to get a store like this and product in the market like we have, at the level of customisation that we do have at the football club, it's testament to everyone who's touched this and everyone who's believed in the vision."

ROCKET SHIP READY TO TAKE OFF
"I think we hooked Hummel and Fanatics very quickly around what this football club is and could become with the right type of partners by our side. As we've said before, this club is a rocket ship ready to take off and if we have the right partners alongside us, who are able to deliver in a few key areas, like retail and product and some other fan related stuff that we'll talk about later, the opportunity is just limitless."

You must log in or register to see images
this lad is talking the talk and walking the walk.

A stunning turnaround.
 
He certainly knows what to say but in a rare twist for people in his position I believe he means every word of it. The way he's sorted the new gear and the shop and numerous other things shows it.

It's a wonderful feeling to do something in your work you can be truly proud of ...

... and KLD seems to have dropped lucky again which is a happy bonus <laugh>
 
Just a quick update for anyone, there are limited shirt sizes left at store of mens home top, no XL, 2XL. Only Small, Medium and few large left.

Brought more large out definitely need to size up next delivery will be next week sometime.
 
Last edited:
Just a quick update for anyone, there are limited shirt sizes left at store of mens home top, no XL, 2XL. Only Small, Medium and few large left.

Brought more large out definitely need to size up next delivery will be next week sometime.
Still queues out the door to the road... hhhaaa'wwwwaaaaayyyyyy
 
Just a quick update for anyone, there are limited shirt sizes left at store of mens home top, no XL, 2XL. Only Small, Medium and few large left.

Brought more large out definitely need to size up next delivery will be next week sometime.
Yeah I was in the queue when one of the staff said came out and said there was no XL or XXL left. Must admit it’s right that they are all small fitting. I’ve had large tops for years but the large I tried on just fit and was a bit tight round the old beer belly!!! I tried an XL trying top on for a comparison and it was a much better fit
 
Yeah I was in the queue when one of the staff said came out and said there was no XL or XXL left. Must admit it’s right that they are all small fitting. I’ve had large tops for years but the large I tried on just fit and was a bit tight round the old beer belly!!! I tried an XL trying top on for a comparison and it was a much better fit
I must have literally just been behind you ha. Lush tops though can't wait to get one. I found all the training range lush aswel tbh.