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Brainy Dose said:
I'm not ITK,so I can only post on what I hear. The craic is that KLD has recently taken over the head coach appt.,and,if so,may indicate this had not been previously planned.
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That's fair enough mate, I'm talking more about the stadium projects. I know very little about the head coach appointment other than KLD has been putting the miles in around Europe.

All interesting stuff and could be a great summer.
 
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Stephen Dowling, President of Fanatics International, said: “Sunderland is one of the biggest Football Clubs in the UK and is renowned for its loyal and passionate fanbase, so we are honoured and excited to partner with the Club over the next ten years. Sunderland fans deserve the best and we’re committed to bringing them great products, the highest standards of service, and the widest choice of merchandise they’ve ever had access to, providing them with a world-class retail experience no matter where they are based in the world.”

Anna Mitchell, Senior Director of Business Development, UK Teams and Sports, at Fanatics added: ‘We’re looking forward to working with the Club to create the new retail store in such a prominent location next to the stadium and our learnings across football clubs and stadiums globally will help shape a space that all fans will be excited to visit. Our experience with football clubs across the world is that each one is unique, and with the Club we’ll help to create bespoke product ranges, making sure that there is good availability and choice for all fans. Having worked for a football club, I understand how important it is to provide every fan, who wear club colours with such pride, with a great experience when they shop.”
 
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Commenting on the new partnership, SAFC’s Chief Brand and Commercial Officer David Bruce said: “We are committed to raising the game for our fans and providing them with a best-in-class service and that is why we are delighted to welcome Fanatics, a company that is renowned as the best at what they do in world sport. With Fanatics set to bring their exceptional and unrivalled levels of servicing to Wearside, we cannot wait for our fans to see the new store, both online and at the Stadium of Light, this summer.”
 
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The good news keeps coming, wonder if the store will be moving into black cats house?

Wasn't that suggested a while back?
 
Smug in Boots said:
I'd have to disagree mate.

None of what's happening is recently decided upon, its been planned from day one imo. It's only our impatience that makes it seem like it's taking forever. The club has reappraised feasibility studies from the 'Dell' period, taken advice on certain aspects and invited tenders to do the various projects. I posted about this last year.

It looks like the club wanted out of L1 before spending millions on infrastructure, imagine if we'd spent on hospitality, bars, etc, and failed to go up.

Hopefully this will calm people down and quash these ludicrous claims that KLD is desperate to get out and sell the club to anyone meeting his price.

We'll see ....
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But he's taken a loan out to pay him and Juan back all of the money they've invested according to those "In the know"...
 
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