Off the field operations

Shop was stunning, clearly Bruce knows what he's doing. He spoke fantastically well and you can tell he's a MLF.
I could've spent a fortune in there, even some of the new accessories are decent.
Another massive step in the right direction off the field.

Little quirk about the shop...11 mannequins in the window will turn around before kick off to show the starting line up.

 

Sound class mate, like I said in an earlier post - it’s those little attentions to detail that make all the difference.

 

Love it. Delighted with what Bruce is doing in a relatively short space of time

 

That sounds ****ing brilliant! You can imagine people outside the ground at around 2pm wondering what the team and now all you have t to do is walk past the club shop - a simple but brilliant idea!

 

Can anyone that picks up a shirt tomorrow report back on sizing? Let myself go and not sure if I need an xl or 2xl these days

 

https://x.com/bbcnewcastle/status/1806416110868205623?t=iOskymMpsRKwZITGulRxWw&s=19

 

It’s a thing of absolute beauty.

Wish they hadn’t done that badge shield ****e but they all do now.

Utterly magnificent job from Hummel.

Read the room and then some.

 

Great listen. I love hearing Bruce speak to be honest - think he’s a real asset for the club. Seems to suggest we will utilise all 3 of our badges on this years kit range and subsequent kits too. Look forward to seeing what they come up with.

 

Bruce is an elite operator. Top of his game.

 

92 cup final kit for the away strip thos seaso. by all accounts, with the black ship badge.

 

They've executed this absolutely perfectly. Bringing in Hummel and insisting on the bespoke pieces was a master stroke. It's great to see that Hummel are clearly as enthusiastic about the partnership as well and have delivered.

My 2 year old nephew was always getting his first shirt from me this year, but at this rate he'll be getting 3!

The away shirt with the ship badge will sell like nothing we've seen before.

 

Is that confirmed?

 

This! Just listening to him speaking about the branding and he's absolutely brilliant. Didn't just mention 3 badges but spoke about how we're one of a few clubs with that kind of ability because of the significance and our history. Then spoke about the shirts without the sponsor whilst also giving a massive shout-out to the sponsors for approving it.

It's obvious stuff really, but it's more than just professional, he highlights and elevates those connections.

 

All 3 badges being used was confirmed, but it's a safe assumption that the away short will have the ship badge.

 

Love the socks. Love it all to be fair ha!

 

I know he was doing an extended handover when SD was here but the difference he has made in the time available is outrageous.

 

Can he play up front?

 

https://x.com/Phil__Smith/status/1806428184335753273?t=YLlOqakYvdHX1qj8A_74ew&s=19