Off the field operations

Really smart that. The Club and Hummel are really stepping up to the plate with this merchandise

 

Ordered one, Just cant get enough of the Club Merchandise.

I am so weak willed

 

See it’s upset the usual knuckle draggers

 

I’ve never, and I mean even as a kid who wore footy kits to kick a ball about the streets, bought as much gear as have this year.

They have got it ALL right. The kits (even the 3rd was a grower), the training gear is cracking, the one offs have been really imaginative.

If rumours are true of a retro of the blue Hummel as next seasons away then that’s just magic, my fave lads kit ever.

If they did the blue AND the yellow be smashing.

Home kit is going to be a real challenge to beat, it’s utterly immaculate and still looks fresh this deep into season.

Hummel have been a match made in heaven.

To add, they are really good quality as well. Everything keeps its shape and stitching. The Nike gear was ****e for that.

 

Id like them to go with some new ideas rather than modern twists on old kits, this years home and away are brilliant but think the novelty will wear off quick if that continues, I hated the 3rd at first but I think its the best of the 3 now, they’re done a great job and must have made a fortune from sales so long may it continue

 

Think I might get myself the bucket hat...

https://x.com/SunderlandAFC/status/1887792165386100794?t=qptrG9_gu29Ag2SrRrQpOw&s=19

 

Love that new top. 50 blinking quid though !
The more I see it the greater the chance I have of forking out for it though

 

They’ve done some lovely kits for other clubs this year.

The Betis kits are all cracking, as are the Las Palmas ones.

They are picking by up a lot of good clubs now which is testament to their work, they barely had a deal a couple of years back.

I absolutely want a rework of the blue with white chevrons though.

 

I bought the 3rd Kit pre match jersey, its a beauty with the white imaging at the bottom. The away kit i picked up in the sale last week. Add them to the 2 home shirts i bought - the unsponsored one is waiting to be hung in a proper frame for my office and one i wear to the match, the blue training top i picked up as well. The quality on all of them is brilliant and they all look so smart.

Every time the release something I promise myself im not going to buy anything as i have spent enough, but then i give in as they are so smart.

The commercial / merchandise side has fast become everything i wanted and hoped it would be. The money it brings to the club must be absolutely massive compared to the past and the club need serious praise for it.

 

100% mate. Every lad I know says same. Everyone’s bought multiple pieces.

I always buy a training polo and normally a half zip. That’s about it.

I’ve got home and away kit, red and black zip ups, blue half zip, and 3rd shorts.

So, normal spend about £100, I’ve likely trebled that or more this year.

That’s all club money.

 

The Betis kits are lovely, I’d absolutely buy the blue and white one if they re-released it too

just think some new originals that become classics in their own right would be good too

 

****ing hell. The equality shirt they have done for pride or whatever it is is my favourite of all the kits released this year.

Black with rainbow colours through the Hummel chevrons.

Looks class. Hope someone sends one to Jordan Henderson.

 

For sure mate. They need to do an original home, the Hummel with the black chevrons was never a major one so rehashing that isn’t gonna get it done.

Fresh new design home, blue away, and another left field 3rd sounds great.

 

My Christmas present were all from the club shop as well

They have a huge job next year improving on this seasons efforts, but you cant help but think they will continue to pull things out of the bag.

Now if they can just pack in doing sales or releases until next pay day please

 

The larger sizes all sold out!

popular this one

 

Went with the bucket hat, been wanting a nice SAFC bucket hat for years!

 

Probably just as well the bigger sizes have sold out, saves having one of those "conversations" with the missus about the amount of money I've spent in the club shop

 

Good

 

All sold out unless you want a hat. . . fancied one of these as well

 

Purchased. Will be wearing that for the cricket season. HTL