We sell significantly less shirts than United, Liverpool, Chelsea and Arsenal, which means that our current shirt income deal is around half of our competitors' deals. However, we're offering a tie into something unique - a football club that will be the home of NFL, E-Sports, Boxing, Concerts, etc. The new shop will be stuffed with Nike stuff - Spurs and non-Spurs.
I reckon that Nike are going to be the stadium sponsors as well as kit providers and we'll be very well taken care of throughout that period. Having a 15 year deal with Nike means they have a vested interest in us being successful on the field and off. It's a big deal.