Positive images do have an effect providing they are reinforced by positive results. A great run in the league and no one will be moaning about these posters.
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Messaging works.
That's why brands spend millions on advertising messages. Affirmations and conscious positive thinking works in the same way. Confidence comes from experience and positive thinking. So, if... the players believe it + the staff believe it + the fans believe it = success. Add in the psyching out the opposition factor and you have created the perfect home ground culture.
Believe me, I'm a psychologist and psychotherapist![]()
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No, no, no, no, no! We are football fans, we don't get affected by psychology or babble. We are not locked into the tribal support of one team; we don't need this. We don't need any positivity and we certainly don't need any corporate marketing and brand enhancement. This is Hampshire don't you know and this is a working mans sport.
#sacracstic
Rachael, all good points that I fully support. Some people just don't see outside if their blinkered little world and when they can't grasp something, they moan.
Not sure you should've mentioned your crac stic on here FLT, you never know who's reading...
Messaging works.
That's why brands spend millions on advertising messages. Affirmations and conscious positive thinking works in the same way. Confidence comes from experience and positive thinking. So, if... the players believe it + the staff believe it + the fans believe it = success. Add in the psyching out the opposition factor and you have created the perfect home ground culture.
Believe me, I'm a psychologist and psychotherapist![]()
![]()
Positive images do have an effect providing they are reinforced by positive results. A great run in the league and no one will be moaning about these posters.
If you think you are totally immune to advertising, you are kidding yourself. At the very least your awareness is raised that a product exists. A beer advert can make you want a beer...even if you deliberately don't buy the advertised beer, you will buy another...probably by the same company. If you avoid all advertised products, you may save money (as they tend to be dearer), but the mental effort involved is hardly worth it. Can you imagine shopping only for things you have never heard of!!
I don't like the way car adverts say that the price starts from £X, then in tiny, tiny print at the bottom of the screen it says 'the car shown is the super-duper model that costs £XXX.' I think I was more likely to buy when I was young and wanted new-fangled things like freezers and video recordersNow, only holiday adverts make me sit up and take notice.
If you think you are totally immune to advertising, you are kidding yourself. At the very least your awareness is raised that a product exists. A beer advert can make you want a beer...even if you deliberately don't buy the advertised beer, you will buy another...probably by the same company. If you avoid all advertised products, you may save money (as they tend to be dearer), but the mental effort involved is hardly worth it. Can you imagine shopping only for things you have never heard of!!
Nice bit of racial stereotyping on the Yoshida poster.
Would have been better if they put him in red, seeing as everyone in Asia gets a raging hard on for it and it's the only reason we've got red kits.

Whilst I would agree with a large amount of that, I will pick tiny holes here and there, if I may. 1] specifically, a beer advert may make me want to buy one, but it certainly won't be the advertised beer and I'd be extremely surprised if it was a beer made by the same company. If I can I always buy from a small local company, and that amounts to many things. 2] I avoid advertised products as much as I possibly can. I do save money, a lot in fact, and it requires very little effort indeed to do so. In fact, it is interesting to do so simply because I will always try to buy from the little company rather than the big company. I certainly don't roll over and accept unthinkingly what is being pushed at me, simply because it is too much effort to do otherwise. Research into product is the key, and these last few years have been a lot easier than it used to be simply because we're sitting in front of the best research tool ever invented. We can decide for ourselves what it good or bad, what is ethical or not, what is politically undesirable, or not. There's barely a product out there that we can't get a little bit of information on. All we need to know is where to look and what to ask, and like everything, that takes a little practice,
Nice bit of racial stereotyping on the Yoshida poster.
Would have been better if they put him in red, seeing as everyone in Asia gets a raging hard on for it and it's the only reason we've got red kits.
In fact Asian shirt sales is the only reason we bought Yoshida.