Tbh I'm far less bothered about the manufacturer's logo than I am about some of the hideous colours and patterns on the away and 3rd kits.
I guess it comes down to demographics. What shirt will sell best to kids, teenagers and 20 something's rather than simply "what is the best kit to wear". .(Older than 30 probably buy a lot less shirts)
You're probably not in any of their target sales demographics anymore. (Neither am I)
I'm sure they take into account too, if they've already had one white away kit recently they need to make the new one as different as possible so that fans feel the need to buy a new one so might come away as odd from need to be different.
I must say, the crazier shirts are very hit or miss with me. Some of them I love and some of them I hate. The kit that looked like the bottom of a swimming pool several years ago really grew on me despite looking a little odd at first.
(except if they want a name on the back, then they can have who they like).