20% more sales in the first 24 hours than our best previous kit launch.
Not only must there be quite a lot of people content enough with the design to buy it, there's the better build up to releases, as well as the 'feel-good' factor returned to the club. People want to feel part of the success of last season and those before it in the PL.
It might sound obvious, but I think it needs to be said again and again, these are good seasons for the club and to be supporting Norwich City FC.
There are so few clubs in our position, such great levels of support, so little debt, so much to look forward to, so much getting better.
Of course we're not competing right at the very top, not in European competitions, but not so far away that the latter is conceivable with just a bit more quality and consistency.
I'm not one to get excited about the launch of replica kits, but even I was waiting for this week to come around to see what we would be playing in next season.
Good days, happy days, to be a Canary.
OTBC