They sponsor the sleeves, are the main sponsor of our other teams and have other incentives like the 'player of the month award in partnership with Virgin Media', or whatever it is they do over social media, so they're already heavily involved. It would make sense to try and do a deal with them first as we probably need to set something up pretty quickly.
We may even have to settle for a deal that is less than what LD were paying, considering the current climate and timescales. From Virgin's point of view they could even push to pay less than the £6m per season they paid before given how close we are to the start of the season and the missed exposure from the kit launch etc.
They are a media and broadband company. More people than ever are now working from home and using wifi/TV a lot more than normal, plus it's likely that more games will be televised than in a normal season (so more exposure to their brand), it might even be quite an attractive proposal for them.