I am a parent with 3 kids and "not now" works just as well as "No". Every time a new games station, fashion wear, and any of the other Brand new seasonal toy comes parents dont have to buy it. I find my kids dont end up hating me or become dysfunctional just because they dont have the latest thing whatever it is. My kids undersatnd the meaning of value for money and, considering not too much changes with the home kit (apart from sponsor), I find they ar emore than happy at wearing last seasons strip. Those that can afford it great and those that cant make do. I come from a great lineage of making do lol and now so do my kids.