New kit - Dafabet

DAPARKERSAFC

DAPARKERSAFC

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Jan 27, 2011
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A picture has emerged today which appears to show the dafabet sign being taken down next to the welcome to the stadium of light sign.

A quick glance at their website and we are no longer listed as being sponsored by them..... interesting.

The deal did have a year to run.

Have we/them ended the deal.

I'll be very excited if we get Union Group as our sponsor (Juan Sartori's) company. He can then plough money in like Man City owner does through Etihad sponsorship.

Plus the Union group logo is tailor made to be a kit sponsor
 
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Signed a new 3 year deal with them in July 2016 so this should be their last season.
Sunderland AFC sign new three-year deal with main sponsor Dafabet

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From left to right, Christian Nolan and John Cruces, of Dafabet, Gary Hutchinson, of Sunderland AFC, Dimitris Karatzas, of Dafabet, and Nicole Karatzas and Angela Lowes, of Sunderland AFC.
DANIEL PRINCE
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Published: 10:39Tuesday 05 July 2016
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Leading eGaming operator Dafabet is set to continue as Sunderland AFC's main sponsor until at least 2019 after a new deal was agreed.

The link-up was first announced in the summer of 2015, and the new agreement will see Dafabet become one of the club's longest-serving principal partners in its history.
The company will undertake a number of fan engagement initiatives over the next three years, starting with the gift of a giant crowd-surfer flag.
The flag will be handed to supporters' group Ha'way the Flags, and will be used at the Stadium of Light on matchdays.
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It will feature a current Black Cats player, with fans set to be asked to vote online for the player they would most like to see feature in the design.
Sunderland AFC's commercial director, Gary Hutchinson, said: "Dafabet have a great understanding of football and the football industry, and over the last year we have seen our partnership with them flourish on a global level.
“There is a real synergy between the clubs’ aims and objectives and what Dafabet want to achieve.
"They are a major player in the football and sport sectors and we are delighted to align ourselves with them in the longer term, giving us increased opportunities to grow and develop our relationship in the coming years”.
Dafabet's key markets are Asia and the UK, and with the company's support, the club launched a Chinese language website.
The power of the Premier League, which is recognised as the most-watched sporting league in the world, has also given Dafabet increased exposure on a global platform, with their name emblazoned on Sunderland's shirts.
John Cruces, head of sports marketing and sponsorship at Dafabet, said: “We are very happy to extend our partnership somewhat ‘early’ with Sunderland - the deal was actually agreed in principle some time back such is the level we value the partnership.
"We have the mindset that the best relationships are formed between those who build and work on achieving common goals, this has become evident between ourselves.
“We have had a busy summer in that we have announced a number of new deals across football and sport in general, extending our relationship with Sunderland was important to us for the brand presence the club has already helped us achieve, and will no doubt continue to do so.”
 
Brian Storm said:
Signed a new 3 year deal with them in July 2016 so this should be their last season.
Sunderland AFC sign new three-year deal with main sponsor Dafabet

You must log in or register to see images

From left to right, Christian Nolan and John Cruces, of Dafabet, Gary Hutchinson, of Sunderland AFC, Dimitris Karatzas, of Dafabet, and Nicole Karatzas and Angela Lowes, of Sunderland AFC.
DANIEL PRINCE
Email
Published: 10:39Tuesday 05 July 2016
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Leading eGaming operator Dafabet is set to continue as Sunderland AFC's main sponsor until at least 2019 after a new deal was agreed.

The link-up was first announced in the summer of 2015, and the new agreement will see Dafabet become one of the club's longest-serving principal partners in its history.
The company will undertake a number of fan engagement initiatives over the next three years, starting with the gift of a giant crowd-surfer flag.
The flag will be handed to supporters' group Ha'way the Flags, and will be used at the Stadium of Light on matchdays.
You must log in or register to see images
​
Free Kids pack, this week only
Sky TV & Broadband plus free Kids pack for this week only​
Promoted by Sky​
You must log in or register to see images
You must log in or register to see images
You must log in or register to see images
You must log in or register to see images

It will feature a current Black Cats player, with fans set to be asked to vote online for the player they would most like to see feature in the design.
Sunderland AFC's commercial director, Gary Hutchinson, said: "Dafabet have a great understanding of football and the football industry, and over the last year we have seen our partnership with them flourish on a global level.
“There is a real synergy between the clubs’ aims and objectives and what Dafabet want to achieve.
"They are a major player in the football and sport sectors and we are delighted to align ourselves with them in the longer term, giving us increased opportunities to grow and develop our relationship in the coming years”.
Dafabet's key markets are Asia and the UK, and with the company's support, the club launched a Chinese language website.
The power of the Premier League, which is recognised as the most-watched sporting league in the world, has also given Dafabet increased exposure on a global platform, with their name emblazoned on Sunderland's shirts.
John Cruces, head of sports marketing and sponsorship at Dafabet, said: “We are very happy to extend our partnership somewhat ‘early’ with Sunderland - the deal was actually agreed in principle some time back such is the level we value the partnership.
"We have the mindset that the best relationships are formed between those who build and work on achieving common goals, this has become evident between ourselves.
“We have had a busy summer in that we have announced a number of new deals across football and sport in general, extending our relationship with Sunderland was important to us for the brand presence the club has already helped us achieve, and will no doubt continue to do so.”
Click to expand...

Yeah I knew the deal ran to 2019 but it may have early release clauses or we may have paid them off to bring a more lucrative sponsor on board
 
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Rumour on RTG that the new sponsors will be this lot
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DAPARKERSAFC said:
Yeah I knew the deal ran to 2019 but it may have early release clauses or we may have paid them off to bring a more lucrative sponsor on board
Click to expand...



The Adidas logo Has been taken off the Affiliation section, which is much more intriguing. You sure it was a defabet sign and not adidas?

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Strange, apears Adidas is only missing on the website if you view it with Opera. <laugh>My mistake.

So can anyone confirm if the sign has actually gone off the stadium or is it just two gadgies washing a sign?
 
Adidas deal has 2 years left with their option to extend I believe.

Adidas heavily support lower leagues here and in Germany I’d imagine they retain us.

I hope so as Adidas is my ultimate brand, sportswear wise.

I’ve not been a fan of the kits as a whole but **** me ive got some training gear.
 
Roker report have confirmed that Dafabet utilised a clause to end the deal early. We are in the process of finding a replacement and it's thought to be BETDAQ. Away kit to be revealed end of the month with the home not coming till later in July despite design already been finalised for this season and next
 
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DAPARKERSAFC said:
Roker report have confirmed that Dafabet utilised a clause to end the deal early. We are in the process of finding a replacement and it's thought to be BETDAQ. Away kit to be revealed end of the month with the home not coming till later in July despite design already been finalised for this season and next
Click to expand...

Good info, cheers fella.
 
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