In my case the people who used to go who I know and who don't do now all stopped when we dropped out of the Premier League. I used to get phone calls 'Can you get me tickets for so and so away' ? Now they don't even know when we are at home. The habit has been broken, the magic gone, and it will take some recreating.There is an option but surveying people who actually go to games doesn’t provide any answer to why people don’t go or what it would take to make them come back.
Ask your friends and family who don’t go why not and let me know.
