Missing out on the golden age of BPL commercial growth

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YankMag

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Aug 5, 2013
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Is exactly what newcastle are doing. NBC sports paid 250million USD to gamble on premier league growth here in the states. I never anticipated it growing this much. I overheard people at the bar last night arguing who they wanted to win the title. Newcastle will be surpassed in commercial revenue by Soton, Stoke, Swansea, Everton (if not already) and other smaller clubs that will thrive due to their attractive style. Not that you all need more motivation to protest the regime but its something that really chaps my ass. If liverpool can get 20 million per season for kits, 20 million for advert revenue and a projected 50 million for renaming anfield after the expansion why do we only get 10 million for those three things? Granted i'm not expecting 90 million but is Newcastles value only 1/9th that of liverpools?

Enjoy the game boys
 
YankMag said:
Is exactly what newcastle are doing. NBC sports paid 250million USD to gamble on premier league growth here in the states. I never anticipated it growing this much. I overheard people at the bar last night arguing who they wanted to win the title. Newcastle will be surpassed in commercial revenue by Soton, Stoke, Swansea, Everton (if not already) and other smaller clubs that will thrive due to their attractive style. Not that you all need more motivation to protest the regime but its something that really chaps my ass. If liverpool can get 20 million per season for kits, 20 million for advert revenue and a projected 50 million for renaming anfield after the expansion why do we only get 10 million for those three things? Granted i'm not expecting 90 million but is Newcastles value only 1/9th that of liverpools?

Enjoy the game boys
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The famous 'attractive style' of Stoke City? <laugh>

The reason Mike Ashley is prepared to stay as Newcastle United Football Club owner, is purely because of the revenue it produces for him via The Barclays Premier League, merchandise, ticket sales and whatever other ways he can screw-over the Geordie public <ok>
 
Joker said:
The famous 'attractive style' of Stoke City? <laugh>

The reason Mike Ashley is prepared to stay as Newcastle United Football Club owner, is purely because of the revenue it produces for him via The Barclays Premier League, merchandise, ticket sales and whatever other ways he can screw-over the Geordie public <ok>
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Hughes has them playing good stuff. IDK about you but Id take Marko Arnautovic over any of our players....
 
This is actually a valid concern. The market over here is growing massively and it's becoming a major sport - at least in the big metro areas. And yet, while I bump into many strangers who comment on my NUFC hat &c. and want to talk football, hardly any of them are ever NUFC fans. Sure Ashely might be content with his own little domain, but by doing so, and being content with mid table boring football, he is missing out on the potential for massive growth in club revenues from the US.

And it's not just Ashley. Most PL owners need to recognize that the league has grown far beyond being something English (well other than the fact that it's based in England and Wales with the exception of Berwick). It's now a major international brand for which most of the growth in respective club revenues are going to come from non-UK markets. So any owner not pushing aggressively to establish a dominant league position - and therefore increased overseas market share because most of the fans are not going to choose their team based on tribal loyalty - are doing themselves and their club short.

Some do get that, of course, just look at Liverpool.
 
The times ive been stopped... Americans asked why I had a referees top on.
Love the US big time mind.
 
NUFCBRONX said:
This is actually a valid concern. The market over here is growing massively and it's becoming a major sport - at least in the big metro areas. And yet, while I bump into many strangers who comment on my NUFC hat &c. and want to talk football, hardly any of them are ever NUFC fans. Sure Ashely might be content with his own little domain, but by doing so, and being content with mid table boring football, he is missing out on the potential for massive growth in club revenues from the US.

And it's not just Ashley. Most PL owners need to recognize that the league has grown far beyond being something English (well other than the fact that it's based in England and Wales with the exception of Berwick). It's now a major international brand for which most of the growth in respective club revenues are going to come from non-UK markets. So any owner not pushing aggressively to establish a dominant league position - and therefore increased overseas market share because most of the fans are not going to choose their team based on tribal loyalty - are doing themselves and their club short.

Some do get that, of course, just look at Liverpool.
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We'll be looking at them next week and it may not be a pretty sight.
 
YankMag said:
Is exactly what newcastle are doing. NBC sports paid 250million USD to gamble on premier league growth here in the states. I never anticipated it growing this much. I overheard people at the bar last night arguing who they wanted to win the title. Newcastle will be surpassed in commercial revenue by Soton, Stoke, Swansea, Everton (if not already) and other smaller clubs that will thrive due to their attractive style. Not that you all need more motivation to protest the regime but its something that really chaps my ass. If liverpool can get 20 million per season for kits, 20 million for advert revenue and a projected 50 million for renaming anfield after the expansion why do we only get 10 million for those three things? Granted i'm not expecting 90 million but is Newcastles value only 1/9th that of liverpools?

Enjoy the game boys
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How big is the PL now over there? Does it compare to say NBA or any other major American sport?
 
Joker said:
Granted that Mark Hughes is changing the way they play, but it's only happened this season and the reputation of Stoke City's 'style' is on a par with Sam Allardyce <cheers>
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Yeah but nobody knows of any teams reputation over in the US. All teams have a clean slate. Southampton are my biggest concern. Their new DOF seems like he's heavily promoting the game over here and they could be big winners over here.

SSJNUFC said:
How big is the PL now over there? Does it compare to say NBA or any other major American sport?
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Average viewership has doubled this season compared to last season. But since the coverage from the Olympics the viewship has increased another 20% per month. It's booming to the point where people who used hate the game of soccer all of a sudden now follow a team ritually.
 
NUFCBRONX said:
Ha! Good point.

The thing is though, whatever you may think about them as a club, you have to admit that they have positioned themselves brilliantly to exploit the growth of the PL in the US and Asia.
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1 Man City 36 59 80
2 Liverpool 36 50 80
3 Chelsea 37 43 79
4 Arsenal 37 25 76
5 Everton 37 20 69
6 Tottenham 37 1 66
7 Man Utd 36 19 60
8 Southampton 37 8 55
9 Newcastle 37 -15 49

Sitting second in the PL and a country mile in front of us, I think we have to look at them with respect.
 
YankMag said:
Yeah but nobody knows of any teams reputation over in the US. All teams have a clean slate.
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Oh, well if nobody knows the reputations of the clubs, why is it that "Newcastle will be surpassed in commercial revenue by Soton, Stoke, Swansea, Everton (if not already) and other smaller clubs that will thrive due to their attractive style" :huh:
 
Joker said:
Oh, well if nobody knows the reputations of the clubs, why is it that "Newcastle will be surpassed in commercial revenue by Soton, Stoke, Swansea, Everton (if not already) and other smaller clubs that will thrive due to their attractive style" :huh:
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Well who are they going to support :
1. A team the gets thrashed 3-0 every time they lose and has failed to score in more games than any team in the Football league?
2. Or teams that actually have a chance to win every game? That can score goals? Play a passing game? The teams i mentioned do that a lot better than we do....

American's see a team on TV and without knowing anything about that team say "I like that team", And before you know it they are fans. I saw the movie Goal and then decided to watch newcastle play aston villa where they won 5 or 6 to 0. Ever since then i've missed maybe 5 games, bought 3 jerseys, driven 10 hours to watch Newcastle field scrubs. Were sports crazy over here. The club could do extremely well if they marketed over here.
 
YankMag said:
Well who are they going to support :
1. A team the gets thrashed 3-0 every time they lose and has failed to score in more games than any team in the Football league?
2. Or teams that actually have a chance to win every game? That can score goals? Play a passing game? The teams i mentioned do that a lot better than we do....

American's see a team on TV and without knowing anything about that team say "I like that team", And before you know it they are fans. I saw the movie Goal and then decided to watch newcastle play aston villa where they won 5 or 6 to 0. Ever since then i've missed maybe 5 games, bought 3 jerseys, driven 10 hours to watch Newcastle field scrubs. Were sports crazy over here. The club could do extremely well if they marketed over here.
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Well I suppose then that it depends on when they were watching.

We have finished in the top half of the table and were in the top 5 or 6 early in the season.

Obviously it's been a staggering decline since the turn of the year <ok>
 
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